The Design Safari is a thought-provoking adventure with design-led companies from around the world.


This July, Design Safari will visit IBM Studios in Winchester

One of the many cultural centres of Design at IBM, they’re where restless ideas are put to the test and, when they’re ready, are shipped to the world as delightful user experiences.


Andrew Gatford

IBM Studios Hursley Lead

Ed Moffatt

Design Manager

Chloe Poulter

Design Intern

Chris Ingham

Front End Developer

Ashley Brimsted

Visual Designer


On this Design Safari you will:

  • Find out how IBM places design at the heart of their business to deliver world class products and services

  • Learn how IBM structures their internal design and innovation capacities

  • Hear and see the results first hand of design led innovation

  • Meet key professionals in the industry who are driving forward this innovation

  • Take part in a design challenge using Watson, IoT & Cognitive

  • Let your creative juices run free and explore how these technologies will change the face of fashion, retail or banking. 




7:50 AM: MEET AT WATERLOO STATION / get the 8:05AM train to Winchester. 

9:30 AM: MEET & GREET / Refreshments, light snacks and a networking opportunity

10:00 AM: DESIGN AT IBM / What design thinking means to IBM & IBM's design journey

11:30 AM: DESIGN CHALLENGE INTRODUCTION / IBM's cognitive and IoT cloud services

12:30 PM: LUNCH BREAK /  Food, refreshments and a networking opportunity

13:30 PM: DESIGN CHALLENGE SET BY IBM / Using Watson, IoT & Cognitive

16:00 PM: GROUP PITCHES / Final reflections and thoughts from the day



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